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Research papers

Strategy 2000

Opening speech from Mary Goodyear at ESOMAR Congress 1993.

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Mary Goodyear
June 15, 1993

Research papers

Quality and quality standards

"Industrial" or "business" norms historically started with the manufacturing industry. Quite later, service industry got involved. And only rather recently, ISO 9000 and BS 5750 did arrive on our doorsteps. Progress in this area might have developed...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Gerhard Unholzer
Company: Burke, Inc.
June 15, 1993